Is it time to hire a digital marketer?
Many small Australian businesses started out as a one-man band, because getting started isn't easy. However small business often finds that all of their work time is spent doing the actual job, (whatever it might be) and finding time to do other tasks, like growing the customer base, is a wish - not a practicality.
When business takes off the owner just doesn't have time to do everything so they hire people to do some tasks - accounting; answering inbound calls; making appointments - but hiring a full time sales and marketing person just isn't practical.
So when is the time right to think about using a digital marketer?
Here are a few indicators.
Sales aren't happening
You know there is a market for your products or services, but you're just not getting enough leads. Or the leads that you are getting are not the ones you really want.
Things are just not being done
We know. You are working at ten jobs. You have to do the fixes that will keep your existing customers happy and there are some jobs that no matter what - just have to be done now. But it's the end of the week and you look back and think what did I really achieve this week?
Really - Marketing? I just don't understand it
Half - hearted efforts and little ads in the local newspaper are just ho-hum and it shows in the results.
You've recognised that marketing isn't one of your strengths.
But then, why should it be? You're skills and passions are aligned with the things you like doing. Marketing might not be one of them.
Leads are duds. You need better opportunitiesYour current sales efforts aren't really working for you, but who do you turn to? You can't turn away the opportunities that do come from your marketing efforts but you need better, higher value sales leads.
Previous efforts didn't workFeeling like banging you're head against a brick wall? So you gave a few strategies a go but had no success. You may conclude that marketing really doesn't work so what's the point?
What is working anyway?
Who knows why you've suddenly had a change on the number of sales leads. Why did they go up or down? What was the source? If you can't measure the results of your marketing efforts then how can you really manage them?.